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With the launch of their new website video, Motrin has created an uproar in the Mom community. Twitter has become a major player in spreading the news about this major advertising fiasco.

It seems that Motrin believes that baby-wearing moms are in constant pain because of wearing our babies all the time. I was a baby wearing mom when both of my kids were born, and I personally know what a lifesaver my sling was.

This is one extreme example of a company not knowing their target audience and alienating the people they were hoping to attract into using their product.

Here is the original advertisment as seen on Motrin.com:

Needless to say, Moms are taking a stand. As I mentioned, Twitter has become the major voice behind the boycott, with Katja Presnal launching the first wave of the attack.

More reactions are also starting to hit the blogs:

• Parenting Help Me
• Small Dots
• MomFuse

If you want to help or participate in the conversation, just ad the hashtag #MotrinMoms to your tweets. View the current conversations here. I will be watching the fallout over this carefully, and would like to encourage all Moms to take action against Motrin.

Here’s more on the subject:

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