It was a very interesting weekend in “Twistory” (Twitter History) with the extreme dissatisfaction of Moms worldwide over the controversial Mom-Alogue campaign launched by Motrin.com. Read more in my original MotrinMoms post.

It was shortly after 9:00 pm EST when the news started to fly: At least 2 MotrinMoms received an email from Motrin’s VP of Marketing. Katja Presnal and Crunchy Goddess both received the following email:

I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.

We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.

-Kathy

Kathy Widmer
VP of Marketing – Pain, Pediatrics, GI, Specialty
McNeil Consumer Healthcare

Shortly before these emails arrived, the Motrin.com website went down showing a blank web page. It’s still down this morning.

I really find it amazing when you stop and consider what we were part of. Moms worldwide spoke out using the microblogging hub known as Twitter to band together. Although it took more than 24 hours for a reply to be heard, our message made it’s way to the powers that be at Motrin and they took action to rectify the wrong that Moms felt. Not just the baby-wearing Moms either. Moms and Dads all voiced their thoughts, concerns and opinions via Twitter.

As the MotrinMoms story continued to unfold over the weekend, one reply that I came across was from Dave Knox, a Brand Manager at Procter & Gamble who posted the following on his blog:Related articles by Zemanta

• Congratulations Motrin. You just proved why every brand needs to understand Social Media

At least he “gets it”.

UPDATE: MotrinMoms makes the NY Times

UPDATE:  MotrinMoms on Forbes.com