Archive for the ‘Marketing’ Category

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One of the strongest marketing strategies is viral marketing. If you are not convinced, visit a popular mom blogging site and put it to the test. If you want to get the word out about your product or service, consider using a mommy blog.

Another name for viral marketing is “word-of-mouth.” Think of all the advice you have taken from your mom or grandmother over the years. Multiply that exponentially and you will get the mom blogging network. Millions of moms meet in cyberspace on blogs and forums, exchanging knowledge and advice on products.

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Have you ever bought something on the recommendation of another? This word-of-mouth technique works online as well. Here, it is called viral marketing. Get your own viral campaigns moving by offering free reports.

The reports we are talking about are special reports. They are usually around five to ten pages in length. In them, readers will find a wealth of information on a topic of interest. For you, the topic has something to do with your business niche.

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Promoting your online business almost always depends on others. You use family and friends to get the ball rolling when you are just starting out. If you have some customers, you count on them to pass the word. Cross promotion helps you do the same thing but with other businesses.

What is cross promotion? In a nutshell, it is working with other businesses both large and small to draw attention to your products. Cross promotion is different from affiliate marketing in that it is an agreement that is mutually beneficial to both people in the same way. With affiliate marketing, the affiliate gets a percentage of the pie based on an agreed upon amount. With cross promotion, both partners are looking to receive the same amount of compensation.

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As work at home moms, we have to learn how to use the media to our advantage and not fear them.  Most of us are concentrating on internet advertising and promotion due to its affordability, but we can’t forget about our offline efforts as well.

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I have a special treat for everyone today!  Yes, today is the day that we start looking at PR, and for my fellow Wahms I have an awesome guest article for you.  I sent out the call on Twitter and received numerous great PR tips back, but I wanted to start things off with this great article from Molly Orr.  Check it out:

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