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In today’s Frugal Wahms Talk Radio show, the question of ‘how can I do it all’ came up. You’ve taught yourself to build and develop a website, you’ve figured out the basics of SEO, you have your own product that you’ve designed and created, you’re learning about marketing and posting ads everywhere you know your target market is hanging out…
But, you feel like you’re sitting in front of your computer working on your business 24 hours a day, 7 days a week. You hardly see your family and they’re getting upset with the mess of the house, the laundry that’s piling up, and the fact that you barely have time to get the kids ready for bed let alone finding the time to play with them.
All you can think about is another change that needs to be done on your website, an email that you need to reply to, an order that needs to be processed, or one of a myriad of other things that runs through the mind of a work at home mom at any given moment.
The bottom line is that you are only human (not wonder woman! sorry to burst your bubble lol). Find the one thing in your business that you excel at (and enjoy), and stick with it and see about outsourcing all the rest. If you need time to deal with customers and product creation, then stick with that side of things and outsource your website maintenance to ease your burden. If you find that you have the time for your website, customers and products but don’t have the time to actually get out there and advertise your business, hire someone experienced with public relations and advertising.
Why struggle for 3 hours over a website update that would take a web designer a matter of minutes to accomplish, when you could be doing something more productive with your own time.
- An accountant can handle your bookkeeping needs for you.
- A copywriter can create articles and submit them to article directories for you, in addition to writing powerful sales copy.
- A website developer can install scripts, and make updates to your website.
Some people find it hard to “let go” in the beginning and I know how difficult it can be to trust others with your business, in addition to the financial commitment involved. But I assure you once you have a quality outsource network in place you’ll be amazed by how much more productive and profitable your company becomes.
Outsourcing is not a sign of weakness, instead it’s a sign that you know how to handle and organize your workload efficiently. It can allow you to take on more work than you could on your own, and that means greater profits. Whether it’s everyday tasks or projects requiring great expertise, outsourcing as needed is good for your business.
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Dianne
I’ve got two great special offers for you, and I’m also going to be updating this post throughout the next few hours with other specials from Wahm Business Club members!
